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HRA Council news & Updates

The HRA Council supports the vibrant defined contribution market for employer-supported health coverage, providing education, promotion, and advocacy including appropriate safeguards and consumer protections. We work with stakeholders and policymakers to identify barriers, reduce process friction and administrative burdens, promote best practices, strengthen the health insurance landscape, and increase consumer access, affordability, and choice. Our News and Updates section reports on progress in these areas, shares headlines of interests, and celebrates member successes.

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  • October 10, 2024 11:51 AM | Robin Paoli (Administrator)

    Supporting ICHRA Education in Colorado

    The HRA Council was honored to be invited by Connect for Health Colorado (C4HC), the Colorado state-based exchange, to provide ICHRA education and updates during C4HC’s pre-open enrollment conference for brokers: CoverCO 2024.

    CoverCO organizers asked us to be creative and engaging, so we worked with members to create a “quiz show” feature for the first half of our morning panel on ICHRA 101+.



    More than 100 participants, mostly brokers, joined our ICHRA 101+ panel with its fast-paced quiz show format. During the second half of the morning panel, we segued to a live Q&A session. 

    The second panel featured an insightful conversation about how defined contribution health coverage is bringing changes to the individual and group markets. “What’s next for ICHRA and Beyond!” also had a great turn-out of broker attendees plus a lively Q&A session that addressed questions ranging from which industries are particularly well-suited for ICHRA, to how to help a company with remote workers in multiple states. 

    Thanks to our members and staff for providing top-notch educational resources, and much gratitude to C4HC for inviting us. Learn more about the panels and panelists, below.


    Panel 1:  ICHRA 101+


    Did you know Colorado is a Top Ten state for ICHRA? Learn with our experts in a fast-paced, dynamic session about ICHRA, the innovative employer-sponsored coverage option that empowers employees to select ACA-compliant plans on- and off-exchange. The HRA Council is an expert ecosystem of carriers, administrators, brokers, health wallets, legal and compliance specialists, and enrollment technology platforms. Moderator: Robin Paoli, Executive Director, The HRA Council

    • Libby Hart, Capital Blue
    • Tom Crennan, Colorado Health
    • Jared Dodds, TakeCommand Health
    • Henry von Hagke, Zizzl


    Panel 2:  What’s next for ICHRA and Beyond! 

    ICHRA and QSEHRA have been game changers for employers wanting to provide a spectrum of health and wellness benefits to their employees. Learn what changes are coming to plans, products, and benefits, from national experts. Moderator: Robin Paoli, Executive Director, The HRA Council

    • Eric Allen, FlyteHCM
    • Libby Hart, Capital Blue
    • Michelle Mead, Leeway
    • Andrew Reeves, gravie



    C4HC recorded our sessions and posted the videos and slide decks as educational resources for all CoverCO 2024 participants.

  • October 08, 2024 12:04 PM | Robin Paoli (Administrator)

    "California Healthline" ran the recent KFF News + NPR Health Shots story about ICHRA. Great to see multiple outlines sharing this combination case study + ICHRA insights. 

    https://californiahealthline.org/news/article/ichra-benefit-trend-employers-health-plan-allowance-individual-insurance/

    As with the NPR "Shots" and KFF News original stories, this article is free to read and share, and mentions several HRA Council members and leaders.

  • October 02, 2024 12:02 PM | Robin Paoli (Administrator)

    KFF News in partnership with National Public Radio (NPR) published a well-reported ICHRA case story featuring quotes and news from several HRA Council members and leaders. 

    https://kffhealthnews.org/news/article/ichra-benefit-trend-employers-health-plan-allowance-individual-insurance/

    This article was trending as the top news story on KFF News and is free to read and share. 

  • September 24, 2024 10:01 AM | Robin Paoli (Administrator)

    Great to see NPR (National Public Radio), in collaboration with KFF News, publish this well-reported story for consumer and business audiences, including an ICHRA case study. Multiple HRA Council members and leaders are mentioned, some are quoted. 

    This link is to the full story, with a sample excerpt immediately below: https://www.npr.org/sections/shots-health-news/2024/09/24/nx-s1-5123888/individual-coverage-health-reimbursement-arrangement 

    Excerpt: Growing interest in an alternative to group plans

    The plans are currently offered to only a tiny slice of workers: an estimated 500,000 of the roughly 165 million people with employer-sponsored coverage, according to the HRA Council.

    But interest is growing. The number of employers offering ICHRAs and an earlier type of plan, called qualified small-employer HRAs, increased 29% from 2023 to 2024, according to the council. And, although small employers have made up the bulk of adopters to date, larger employers with at least 50 workers are the fastest-growing cohort.

    Individual market insurers like Oscar Health and Centene see opportunities to expand their footprint through the plans. Some venture capitalists are touting them as well.

    “The [traditional group] health insurance cornerstone from 60 years ago has outlived its usefulness,” said Matt Miller, whose Headwater Ventures has invested in the ICHRA administrator Venteur. “The goal is to ensure people have coverage, detaching it from the employment construct and making it portable.”

  • September 10, 2024 12:16 PM | Robin Paoli (Administrator)

    Kelly Hooper, who covers health care for Politico, contacted the HRA Council about our educational outreach to states. Here's the link to the story:  https://subscriber.politicopro.com/article/2024/09/states-embrace-trump-era-health-insurance-policy-00177827 

    Following are excerpts: 

    The states’ interest coincides with growing investments in these types of plans from health insurance companies, which see a way to attract new customers to their individual market plans. These are especially important to health insurers as the small group market dwindles in many states and enhanced Obamacare subsidies allow more people to afford individual coverage.

    “Every state we talk to, they're interested in this,” said Robin Paoli, executive director of the HRA Council, a coalition of insurers and employers that supports ICHRAs. “It can look different and be described differently, and the public approach might differ between different states, but that underlying interest is, ‘It's good for residents, it's good for the state.’”

    ICHRAs provide workers with a tax-free credit to purchase Obamacare plans on the individual market. They’re an alternative for businesses that find it too expensive to purchase traditional group health plans.

    “Even in states where there is a more steady, small group market, I don't think anyone opposes more options or alternatives for employers and employees,” said Cathy Grason, head of government affairs at Oscar Health. “It's not a mandate, it's just another alternative.”

    The HRA Council has met with Republicans and Democrats on the Hill this year to push for a bill that would codify ICHRA without any add-ons, said Kyle Estep, the senior vice president of strategy and partnerships at Take Command, an ICHRA administrator, who attended the meetings.

    “Codification is really the most important step in just providing greater certainty around this as a longer-term bipartisan opportunity for employers to take a different approach to how they do health insurance and give their employees more choice,” he said.


  • August 15, 2024 11:00 AM | Robin Paoli (Administrator)

    Harvard professor and physician Benjamin D. Sommers, MD, PhD, is a health policy researcher who wrote about ICHRAs (including the HRA Council Data Report) in the JAMA Health Forum this summer: 

    https://jamanetwork.com/journals/jama-health-forum/fullarticle/2821807

    Dr. Sommers is an independent researcher and his article is examines ICHRA from a variety of viewpoints. We've excerpted two sections, below, that are of particular interest to HRA Council Members.

    Here's a brief excerpt: 

    "The main potential advantage of the HRA model is that it may offer employers and employees more flexibility. Employers can set a fixed dollar amount instead of having to shop for and purchase insurance. This may induce some small employers to participate who might otherwise not offer health benefits, or who would feel the need to cut benefits in times of rapid premium growth. Health reimbursement arrangements may also enable firms with remote workers across state lines to offer meaningful health benefits because employees can use HRAs to obtain coverage wherever they live. In addition, an HRA gives employees many more plan options than they would typically get, especially from small employers."

    "Depending on the evidence that emerges, 2 potential policy improvements could include (1) allowing workers who receive HRA contributions from employers to remain eligible for Marketplace subsidies, offset by the amount of the HRA; and (2) revising the tax code to allow workers who use HRAs to buy Marketplace insurance to deduct their share of the premiums from their taxable income (currently this is only permitted when using HRAs for non-Marketplace coverage). These changes might represent a best of both worlds approach, combining flexibility and affordability."

  • August 13, 2024 12:56 PM | Robin Paoli (Administrator)

    Member question: Can you clarify the approach to employee worksite and employee residence?

    Three-part response: As you read these responses, "hear them" as if you were listening to experts on a panel discussion sharing their knowledge and commenting at least in part on what other panelists are saying. 

    Remote workers

    Part 1

    If the employer is large and subject to ACA’s employer mandate, there is flexibility to use residence or work site for “affordability” purposes, but that is obviously separate.  Employee primary worksite is used to determine funding/affordability.

    Employees residence is used to determine impact of the employer funding on the employee. 

    There are several administrators saying that you can have different funding for employees that say work in Rating Area 9 of a State, but live in Rating Area 7… this is not true.

    An ICHRA must offer the same contribution amount (but for exceptions such as age and family size) within a class, and there is no separate class for employee residence. 

    Part 2

    When the IRS created the location safe harbor, they did address the definition of primary worksite as it relates to those who work from home or have a hybrid arrangement.  

    Here are the details:

    Clarification on those who primary location to those who telecommute:

    • Hybrid work location - In the case of an employee who regularly works from home or at another worksite that is not on the employer's premises but who may be required by his or her employer to work at, or report to, a particular worksite, such as a teleworker with an assigned office space, the worksite to which the employee would report to provide services if requested is the applicable primary site of employment.
    • Solely work from home - in the case of an employee who works remotely from home or at another worksite that is not on the employer's premises and who otherwise does not have a particular assigned office space or a worksite to which to report, the employee's residence is the primary site of employment.

     Remember that use of any of the safe harbors is optional for an ALE member, and an ALE member may choose to apply the safe harbors for any class of employees, provided it does so on a uniform and consistent basis for all employees in the class of employees.

    Part 3

    The final rules allow a class of employees to be based on the rating area of the employees' primary work site.  It lists one class option as, "employees whose primary site of employment is in the same rating area, as defined in 45 CFR 147.102(b)."

    The individual zip codes are used to determine the affordability of the plan for that individual.  Here, the departments also introduced an optional location safe harbor based on primary worksite to alleviate the burden on employers of the affordability determination.  

    In Notice 2018-88, the IRS expressed concerns that this may be onerous for employers to determine affordability since it would need to be done per employee and employees changing their residence or may not notify employers timely, which may inadvertently cause noncompliance in meeting affordability requirements.  In the notice, they proposed a safe harbor allowing an ALE to use the lowest cost silver plan for the employee for self-only coverage offered through the Exchange in the rating area in which the employee's primary site of employment is located, instead of the lowest cost silver plan for the employee in the rating area in which the employee resides (the location safe harbor).

    According to the IRS, use of the employer location is more consistent with how employers offer plans, i.e., rates are not based on individual location but the location of the plan.  Any variance is solely based on age and family coverage.  

    As a result, Treasury and IRS conclude that it is a reasonable proxy to use employee’s primary site of employment for employee residence. 

    “Therefore, the proposed regulations provide that for purposes of section 4980H(b), an employer may use the lowest cost silver plan for the employee for self-only coverage offered through the Exchange where the employee's primary site of employment is located for determining whether an offer of an individual coverage HRA to a full-time employee is affordable. Further, the proposed regulations provide that the location safe harbor may be used in combination with the other safe harbors provided in the proposed regulations.” (Application of the Employer Shared Responsibility Provisions and Certain Nondiscrimination Rules to Health Reimbursement Arrangements and Other Account-Based Group Health Plans Integrated With Individual Health Insurance Coverage or Medicare – 9/30/19) https://www.federalregister.gov/documents/2019/09/30/2019-20034/application-of-the-employer-shared-responsibility-provisions-and-certain-nondiscrimination-rules-to

  • August 13, 2024 11:17 AM | Robin Paoli (Administrator)

    **Compliance Q&As represent volunteered member experience and knowledge and are not formal legal advice.**

    Member Question: Can you clarify the guidance around "show all plan options"? 

    First response quotes CMS: 

    It depends on the Entity. There are different requirements for web-brokers and issuer Entities.

    Web-brokers that are approved EDE Entities must display all qualified health plan (QHP) (including stand-alone dental plans (SADPs) offered through the Marketplace) standardized comparative information provided by the Marketplace or directly by QHP issuers.

    The standardized comparative information that must be displayed includes the following, at a minimum: 

    • Premium and cost-sharing information (total and net premium based on advance payments of the premium tax credit and cost-sharing reductions)
    • Summary of benefits and coverage
    • Identification of whether the QHP is bronze, silver, gold, or platinum level plan, or catastrophic plan
    • Provider directory
    • The results of an enrollee satisfaction survey
    • Quality ratings (in applicable states)

    Web-brokers are required to display all standardized comparative information. To the extent an approved web-broker’s website does not provide enrollment support for a specific QHP, the website must prominently display a disclaimer provided by the Department of Health & Human Services (HHS) and provide a link to HealthCare.gov.

    Approved issuers must display all QHP standardized comparative information for each QHP offered by the issuer. Issuers are only required to display QHPs they offer in the respective Marketplace.

    Second response interprets and shares links:

    I believe this only applies to web brokers.  Having said that, some individual state-based exchanges may be stricter than the FFM or may have additional web broker rules. 

    Unlike traditional brokers and agents, web brokers must display all QHPs, regardless of appointment or compensation arrangements.  If a consumer wishes to enroll in a plan for which the web broker does not have an appointment, the web broker must direct the consumer to the exchange website for enrollment.  

    Although from 2013, this Health Affairs post is still a good summary.

    And here is the CMS training link for web brokers - see slide 29:  https://www.cms.gov/sites/default/files/2019-12/Processes-Becoming-Web-broker.pdf

    Although there is no specific requirement for an agent or broker assisting individuals, they should be cautious if only steering individuals to those carriers for whom they get paid.  Should anything negative transpire this could be deemed as an unfair trade practice. 

    In sum: in addition to complying with regulations, "showing all options" is a best practice that can protect the broker or benefits firm from potential liability.

  • July 26, 2024 10:40 AM | Robin Paoli (Administrator)

    Senate Finance Committee Chair Ron Wyden, D-Ore., and a group of senators introduced a bill –– the “Insurance Fraud Accountability Act” –– to apply criminal penalties to rogue insurance brokers who are changing Americans’ Affordable Care Act (ACA) marketplace plans without their knowledge or consent, and take other steps to strengthen consumer health insurance protections.

    The bill creates new civil penalties for agents and brokers submitting incorrect information due to negligence and knowingly submitting false or fraudulent information, and criminally responsible for knowingly and willfully providing false or fraudulent information. It also creates a consent verification process for new enrollments and coverage changes, which would include notifying individuals when there has been a change in their enrollment or agent of record, and takes additional steps to bolster consumer protections and transparency.

    Joshua Brooker, BSFIN, REBC, shared his insights about the bill’s provisions with the Council, helpfully cross-referenced to the page numbers for the full text of the bill. Links below Joshua's notes: 

    $10,000 - $50,000 per individual Civil penalty if you omit information. (we need to check if optional inputs skipped count toward omission) (PAGE 3)

    Up to $200,000 per individual Civil penalty for knowingly providing false/fraudulent information. (PAGE 4)

    Criminal penalties including fines pursuant to title 18 and/or 10 years of prison. (PAGE 5)

    Much of this would be effective at the earlier of when HHS decides to implement it or 1/1/2028 (PAGE 5.25)

    This law codifies the Broker Consent documentation. (PAGE 6.17)

    Codifies pausing comp until apps are fixed (what "Member Defense Network" does). (PAGE 7.1)

    Codifies the need for central hub to maintain clearing firm (what "Member Defense Network" does). (PAGE 7.9)

    I'm not sure how we would comply with page 8 line 8 about reporting "chain of enrollment"

    Carriers, FMO's and TPMO's will have to report all broker terminations to HHS and provide a reason for the termination.

    Page 9 is a win for Medicare brokers who don't want to be lumped in as a TPMO. They separate TPMO/FMO from Agent/Broker. I don't think that TPMO and FMO should be lumped together, but getting brokers out from under that definition could be used by our Medicare brokers to push back on call recording.

     Defines a best interest standard. (Does this add fiduciary liability?)  (PAGE 11.3)

    Requires marketing material submission/preapproval (like Medicare now) (PAGE 12.1)

    MAJOR RESTRICTION TO UNLICENSED LEAD GENERATORS 

    ‘‘(iii) an agent, broker, field marketing organization, or third-party marketing organization— " (PAGE 11.13)   ... ‘‘(VII) does not compensate any individual or organization for referrals or any other service relating to the sale of, marketing for, or enrollment in qualified health plans unless such individual or organization meets criteria described in subclauses (I) through (VI)." (PAGE 12.10) 

    Subclause (IV) requires that in order to legally pay a lead gen, that lead gen, that company must run all marketing by CMS and get that marketing approved. Subclause (V) says the individual/organization must be a licensed agent/broker or meet other licensure requirements set by the state.

    –30– This ends Joshua's notes

    Deeper Dive

    One Pager >>

    Full Bill >>

  • May 30, 2024 8:36 AM | Robin Paoli (Administrator)

    HRA Council's Executive Director Robin Paoli spoke with Politico's Kelly Hooper for a story about ICHRA and QSEHRA as successful, bipartisan public policies.

    Excerpt for HRAC Members:

    BIDEN POISED TO KEEP ICHRA — Progressive groups for three years pleaded with the Biden administration to kill a Trump-era health insurance policy they say allows companies to discriminate against older, sicker employees, POLITICO’s Kelly Hooper reports.

    In the end, Biden officials kept the rule in place — a win for the policy’s proponents, including several business groups and an advocacy group aided by a former Trump White House adviser.

    Background: The 2019 rule expands individual coverage health reimbursement arrangements, or ICHRAs, which allow employers to provide tax-exempt subsidies to their workers to purchase H.R. 3590 (111) plans.

    The arrangements offer an alternative for companies that find group health insurance plans too expensive, the policy’s supporters say. But some liberal groups argue that ICHRAs provide an incentive for companies to discriminate against older, sicker workers and push them into the Affordable Care Act’s marketplace, which could raise premiums for everyone.

    HHS hasn’t indicated whether it plans to rescind the rule before the end of President Joe Biden’s term, said Sonja Nesbit, a senior HHS official during the Obama administration who is now senior policy adviser for Keep US Covered, an advocacy group that’s been pushing the Biden White House to scrap the rule.

    “In a situation where [former President] Donald Trump becomes president again, a big concern here is seeing the immediate codification of this policy,” Nesbit said. “This could be a very fatal blow for folks hoping to ensure equity in private health care coverage.”

    Even so: The White House might see the policy as a way to boost its efforts to enroll more people in Obamacare, for which record enrollment has become a campaign talking point.

    An HHS spokesperson declined to say whether the administration is looking to reverse the rule but said in a statement that expanding and lowering the cost of health coverage “will continue to be this Administration’s north star.”

    Proponents of the ICHRA rule say it has bolstered Obamacare, and fears among Democrats that the policy would allow companies to discriminate against their employees haven’t materialized.

    “You’re bringing in younger folks, bringing in folks who’ve never been covered in their adult lives with health insurance. This is a big win,” said Robin Paoli, executive director of the HRA Council, a group that’s provided the Biden administration with data to demonstrate the arrangement’s benefits. “It’s expanding coverage, more Americans are being covered, and so it’s satisfying all of its goals as public policy.”

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