Menu
Log in


Members Login Here ▼

Log in


HRA Council news & Updates

The HRA Council supports the vibrant defined contribution market for employer-supported health coverage, providing education, promotion, and advocacy including appropriate safeguards and consumer protections. We work with stakeholders and policymakers to identify barriers, reduce process friction and administrative burdens, promote best practices, strengthen the health insurance landscape, and increase consumer access, affordability, and choice. Our News and Updates section reports on progress in these areas, shares headlines of interests, and celebrates member successes.

  • August 13, 2024 11:17 AM | Robin Paoli (Administrator)

    **Compliance Q&As represent volunteered member experience and knowledge and are not formal legal advice.**

    Member Question: Can you clarify the guidance around "show all plan options"? 

    First response quotes CMS: 

    It depends on the Entity. There are different requirements for web-brokers and issuer Entities.

    Web-brokers that are approved EDE Entities must display all qualified health plan (QHP) (including stand-alone dental plans (SADPs) offered through the Marketplace) standardized comparative information provided by the Marketplace or directly by QHP issuers.

    The standardized comparative information that must be displayed includes the following, at a minimum: 

    • Premium and cost-sharing information (total and net premium based on advance payments of the premium tax credit and cost-sharing reductions)
    • Summary of benefits and coverage
    • Identification of whether the QHP is bronze, silver, gold, or platinum level plan, or catastrophic plan
    • Provider directory
    • The results of an enrollee satisfaction survey
    • Quality ratings (in applicable states)

    Web-brokers are required to display all standardized comparative information. To the extent an approved web-broker’s website does not provide enrollment support for a specific QHP, the website must prominently display a disclaimer provided by the Department of Health & Human Services (HHS) and provide a link to HealthCare.gov.

    Approved issuers must display all QHP standardized comparative information for each QHP offered by the issuer. Issuers are only required to display QHPs they offer in the respective Marketplace.

    Second response interprets and shares links:

    I believe this only applies to web brokers.  Having said that, some individual state-based exchanges may be stricter than the FFM or may have additional web broker rules. 

    Unlike traditional brokers and agents, web brokers must display all QHPs, regardless of appointment or compensation arrangements.  If a consumer wishes to enroll in a plan for which the web broker does not have an appointment, the web broker must direct the consumer to the exchange website for enrollment.  

    Although from 2013, this Health Affairs post is still a good summary.

    And here is the CMS training link for web brokers - see slide 29:  https://www.cms.gov/sites/default/files/2019-12/Processes-Becoming-Web-broker.pdf

    Although there is no specific requirement for an agent or broker assisting individuals, they should be cautious if only steering individuals to those carriers for whom they get paid.  Should anything negative transpire this could be deemed as an unfair trade practice. 

    In sum: in addition to complying with regulations, "showing all options" is a best practice that can protect the broker or benefits firm from potential liability.

  • July 26, 2024 10:40 AM | Robin Paoli (Administrator)

    Senate Finance Committee Chair Ron Wyden, D-Ore., and a group of senators introduced a bill –– the “Insurance Fraud Accountability Act” –– to apply criminal penalties to rogue insurance brokers who are changing Americans’ Affordable Care Act (ACA) marketplace plans without their knowledge or consent, and take other steps to strengthen consumer health insurance protections.

    The bill creates new civil penalties for agents and brokers submitting incorrect information due to negligence and knowingly submitting false or fraudulent information, and criminally responsible for knowingly and willfully providing false or fraudulent information. It also creates a consent verification process for new enrollments and coverage changes, which would include notifying individuals when there has been a change in their enrollment or agent of record, and takes additional steps to bolster consumer protections and transparency.

    Joshua Brooker, BSFIN, REBC, shared his insights about the bill’s provisions with the Council, helpfully cross-referenced to the page numbers for the full text of the bill. Links below Joshua's notes: 

    $10,000 - $50,000 per individual Civil penalty if you omit information. (we need to check if optional inputs skipped count toward omission) (PAGE 3)

    Up to $200,000 per individual Civil penalty for knowingly providing false/fraudulent information. (PAGE 4)

    Criminal penalties including fines pursuant to title 18 and/or 10 years of prison. (PAGE 5)

    Much of this would be effective at the earlier of when HHS decides to implement it or 1/1/2028 (PAGE 5.25)

    This law codifies the Broker Consent documentation. (PAGE 6.17)

    Codifies pausing comp until apps are fixed (what "Member Defense Network" does). (PAGE 7.1)

    Codifies the need for central hub to maintain clearing firm (what "Member Defense Network" does). (PAGE 7.9)

    I'm not sure how we would comply with page 8 line 8 about reporting "chain of enrollment"

    Carriers, FMO's and TPMO's will have to report all broker terminations to HHS and provide a reason for the termination.

    Page 9 is a win for Medicare brokers who don't want to be lumped in as a TPMO. They separate TPMO/FMO from Agent/Broker. I don't think that TPMO and FMO should be lumped together, but getting brokers out from under that definition could be used by our Medicare brokers to push back on call recording.

     Defines a best interest standard. (Does this add fiduciary liability?)  (PAGE 11.3)

    Requires marketing material submission/preapproval (like Medicare now) (PAGE 12.1)

    MAJOR RESTRICTION TO UNLICENSED LEAD GENERATORS 

    ‘‘(iii) an agent, broker, field marketing organization, or third-party marketing organization— " (PAGE 11.13)   ... ‘‘(VII) does not compensate any individual or organization for referrals or any other service relating to the sale of, marketing for, or enrollment in qualified health plans unless such individual or organization meets criteria described in subclauses (I) through (VI)." (PAGE 12.10) 

    Subclause (IV) requires that in order to legally pay a lead gen, that lead gen, that company must run all marketing by CMS and get that marketing approved. Subclause (V) says the individual/organization must be a licensed agent/broker or meet other licensure requirements set by the state.

    –30– This ends Joshua's notes

    Deeper Dive

    One Pager >>

    Full Bill >>

  • May 30, 2024 8:36 AM | Robin Paoli (Administrator)

    HRA Council's Executive Director Robin Paoli spoke with Politico's Kelly Hooper for a story about ICHRA and QSEHRA as successful, bipartisan public policies.

    Excerpt for HRAC Members:

    BIDEN POISED TO KEEP ICHRA — Progressive groups for three years pleaded with the Biden administration to kill a Trump-era health insurance policy they say allows companies to discriminate against older, sicker employees, POLITICO’s Kelly Hooper reports.

    In the end, Biden officials kept the rule in place — a win for the policy’s proponents, including several business groups and an advocacy group aided by a former Trump White House adviser.

    Background: The 2019 rule expands individual coverage health reimbursement arrangements, or ICHRAs, which allow employers to provide tax-exempt subsidies to their workers to purchase H.R. 3590 (111) plans.

    The arrangements offer an alternative for companies that find group health insurance plans too expensive, the policy’s supporters say. But some liberal groups argue that ICHRAs provide an incentive for companies to discriminate against older, sicker workers and push them into the Affordable Care Act’s marketplace, which could raise premiums for everyone.

    HHS hasn’t indicated whether it plans to rescind the rule before the end of President Joe Biden’s term, said Sonja Nesbit, a senior HHS official during the Obama administration who is now senior policy adviser for Keep US Covered, an advocacy group that’s been pushing the Biden White House to scrap the rule.

    “In a situation where [former President] Donald Trump becomes president again, a big concern here is seeing the immediate codification of this policy,” Nesbit said. “This could be a very fatal blow for folks hoping to ensure equity in private health care coverage.”

    Even so: The White House might see the policy as a way to boost its efforts to enroll more people in Obamacare, for which record enrollment has become a campaign talking point.

    An HHS spokesperson declined to say whether the administration is looking to reverse the rule but said in a statement that expanding and lowering the cost of health coverage “will continue to be this Administration’s north star.”

    Proponents of the ICHRA rule say it has bolstered Obamacare, and fears among Democrats that the policy would allow companies to discriminate against their employees haven’t materialized.

    “You’re bringing in younger folks, bringing in folks who’ve never been covered in their adult lives with health insurance. This is a big win,” said Robin Paoli, executive director of the HRA Council, a group that’s provided the Biden administration with data to demonstrate the arrangement’s benefits. “It’s expanding coverage, more Americans are being covered, and so it’s satisfying all of its goals as public policy.”

  • September 11, 2023 11:28 AM | Karen Campbell (Administrator)

    You'll find lots of HRA Council members mentioned in Nona Tepper of Modern Healthcare's piece on ICHRAs. Note: A subscription is required. 

  • September 01, 2023 4:27 PM | Karen Campbell (Administrator)

    PRNewswire reports on recent changes at Gravie introducing one of the HRA Council's newest members. We welcome Andrew Reeves and appreciate the shout out to the Council!

  • August 29, 2023 1:00 PM | Karen Campbell (Administrator)

    Tom Mafale, the Chief Revenue Officer at SureCo, a health care and insurance technology company that specializes in ICHRA administration, offers a compelling comparison in Benefits Pro. 

  • August 24, 2023 8:53 AM | Karen Campbell (Administrator)

    PeopleKeep's expansion is in the headlines at Newswire. Read the article here. 

  • August 22, 2023 3:51 PM | Karen Campbell (Administrator)

    The business journal Buffalo Business First is highlighting member OneBridge's expansion.  Read the article here. 

  • August 22, 2023 3:46 PM | Karen Campbell (Administrator)

    New to the HRA Council in 2023, Venteur is making headlines in HIT Consultant, Coverager, Wall Street Journal: Daily VC, Yahoo Finance, and Axios. 

    Read the Axios article online with a subscription or download a pdf version here

  • August 10, 2023 4:36 PM | Karen Campbell (Administrator)

    By Amy Lotven 
    As seen in Inside Health Policy

    Health reimbursement arrangements (HRAs) that can be used to reimburse workers for purchasing individual market coverage on their own through an exchange are gaining in momentum, according to a recent report by the lobby tracking the arrangements -- the HRA Council -- as well as the American Academy of Actuaries, which mentioned individual coverage HRA (ICHRAs) in its most recent report on factors driving premium change.

    Even more recently, Centene, the nation's largest exchange insurer and a founding member of the HRA Council, mentioned ICHRAs during its second quarter earnings call when investors asked about the company’s merger & acquisitions pipeline.

    ICHRAs were created in 2020 under a regulation finalized by the Trump administration -- and would be codified under a recent House-passed bill -- and they allow employers of any size to contribute tax-free dollars to an HRA that workers can use to pay premiums for plans purchased in the individual market. Years earlier, as part of the 21st Century Cures Act, Congress had created a similar alternative to traditional group plans dubbed Qualified Small Employer Health Reimbursement Arrangements (QSEHRAs) but limited their use to small businesses with less than 50 workers.

    Benefit advisors see the new option as similar to the switch from defined benefits to defined contributions for retirement savings, and while take up of the option has fallen short of the 11 million users that CMS predicted would be using an ICHRA by 2025, interest in the option is picking up.

    CMS has not published any data regarding the number of healthcare.gov enrollees that are utilizing an ICHRA but anticipates beginning to collect that data in the future, per the 2024 exchange rule.

    Brian Blase, president and founder of Paragon Health Institute, who helped shepherd the ICHRA rule as a Trump administration advisor, estimates there are about 500,000 people using the option today -- and the Congressional Budget Office is now assuming about 2 million workers will have ICHRAs by 2032.

    He suggests take up has been slower due to the pandemic, the tight labor market and lack of education about the option.

    But there is still wide room for growth.

    According to a recent analysis by the HRA Council based on data provided by members, the number of workers who were offered an ICHRA in 2023 grew by 171% compared to 2022 and the number of employees offered QSEHRAs grew by 97% in the same period. HRA Council’s report from June builds off the lobby’s initial analysis released in October that found the number of workers offered ICHRAs had grown by 350% from 2020 to 2022 and those offered QSEHRAs grew by 70% in the same period.

    The initial report found the majority of businesses (64%) using ICHRAs/QSEHRAs had only 5 or fewer workers while 4% had 50 or more employees.

    The June report finds that very small employers continue to comprise the majority of those offering the HRAs, which HRA Council’s Executive Director Robin Paoli says is likely due to the QSEHRA market being around longer and because small businesses can more easily adapt to changes. HRAs are being used as an on-ramp for small employers that were unable to offer traditional group benefits, Paoli says.

    The report also underscores the growth potential.

    Only 6% of employers with 50 or more workers are offering the HRAs for individual coverage, the report finds. But, as the report -- and Paoli -- emphasize, while only a fraction of the current numbers, these larger employers make up the fastest-growing cohort of firms who are offering the HRAs, increasing by 144% from 2022 to 2023.

    “This report shows that an increasingly growing segment of employers see the benefits of allowing employees to choose their own individual health policies,” said Victoria Glickman Hodgkins, CEO of PeopleKeep. “The situation is a win-win for employers and employees. The employer still offers a formal health benefit that comes with tax benefits and can attract and retain employees, while the employee is able to get affordable health care that they have more control over.”

    Other sources also indicate a growing interest in ICHRA. The American Academy of Actuaries, for example, included the HRAs in their list of potential premium drivers for 2024 for the first time since 2020 due to evidence that they’re gaining traction.

    According to Donna Novak, vice president of the Academy’s Individual and Small Group Market Committee, every state now has a broker who will sell ICHRAs. Benefit consultants understand employers want workers to be able to choose the most appropriate plans -- but that has historically been difficult for smaller groups, she says. Not only do ICHRAs/QSEHRSAs allow employers to use the tax-free funding to reimburse for the costs of coverage, but they also facilitate coverage that is portable: An employee that leaves a firm can remain in the same plan by taking over payments.

    The option works best in areas where the individual market premiums are lower than the small group rates, which is largely in states that have used the Affordable Care Act’s 1332 waivers to create reinsurance programs, Novak says.

    As far as how use of ICHRAs /QSEHRAs drives rate changes either in the small group or individual market, that will depend on the size and morbidity of the group, she said. The current thinking is that groups taking up the option may be healthier than the overall small group market, meaning they would put upward pressure on those rates. The effect on the individual market will rely on the same factors.

    Novak says in Arizona, where she is based, use of the HRAs has made no noticeable difference so far so it will take time to see what happens as those plans become more popular.

    In other recent activity, Centene noted that capabilities related to ICHRAs may be important to its merger and acquisitions pipeline.

    Congress has also been paying renewed attention to the option. In June, the House passed along party lines legislation by Rep. Kevin Hern (R-OK) that would codify the Trump-era rule that created ICHRAs -- and renamed them “CHOICE” plans. Democrats opposed the legislation over worries they could be used to discriminate against certain employees.

    But supporters argue that the rule, and the bill, ensure that ICHRAs can only be used to purchase ACA-compliant policies.

    The HRA Council report also attempts to clear up “myths” about the plans, including that employers would offer the option only to older workers and that employees don’t understand health insurance and would prefer their employers to make decisions.

    According to the survey, however, Paoli stressed that 61% of workers using the arrangements in 2023 were aged 18- 44. The report also shows that employees are well-educated consumers, and, Paoli adds, 37% of them chose to enroll in gold or platinum plans that have more generous coverage, 28% in silver-level coverage and 35% in bronze-tier plans.

    The legislation is not expected to be taken up in the Democratic-controlled Senate. But, as Paoli points out, House passage of the bill gives stakeholders an opening to educate more senators about the option and there’s hope that bipartisan champions will emerge. Ideally, the HRA Council wants to see a clean, bipartisan bill moved through Congress.

    Paoli also says that codification isn’t necessary for more businesses to take up ICHRAs or QSEHRA; both options are currently the law of the land, she adds.

    For more from Amy Lotven (alotven@iwpnews.com), visit Inside Health Policy,


Powered by Wild Apricot Membership Software